Why an Outdated Website is Bad for Business (and What You Can Do About It)

Your website is the first impression potential customers have of your business. It's also one of the most important tools you have to generate leads and sales. So, if your website is outdated, it's not doing its job properly. In this blog post, we'll discuss why outdated websites are bad for business, and what you can do to update yours.

Focus on User Experience

One of the main reasons that outdated websites are bad for business is that they don't provide a good user experience. Websites with outdated web design features, such as slow loading times or clunky navigation menus, can frustrate and turn off potential customers, who may opt to visit a competitor's site instead.

Improve Search Engine Rankings

Another issue with an outdated website is that it won't rank well in search engines like Google. As search algorithms get more sophisticated over time, websites that aren't optimized for modern web standards are likely to fall in the rankings. This makes it even harder for your business to be discovered by potential customers online, further hurting your bottom line.

Improve Click Through Traffic and Time on Page

Examining your website traffic analytics will give you an understanding of how long people spend on your website as well as which pages they leave from. If your website is outdated, individuals are likely to exit before it even loads. By updating elements such as web design, content, and images, you can reduce page load times and make a more engaging experience for visitors.

Improving Your Outdated Website

If you're struggling with an outdated website, there are steps you can take to improve it. The first step is to enlist the help of a web design professional who can evaluate your current site and make recommendations for updates. This may include optimizing your website for mobile devices or implementing modern web design standards like responsive web design, which automatically adjusts to the size of whatever screen a user is viewing it on.

At the end of the day, updating your website is an essential part of running a successful business. By ensuring that your website provides a great user experience and performs well in search engines, you can attract more leads and ultimately grow your bottom line.  We'd love to help you audit your current website and provide recommendations to improve it.  Give Charm Digital Marketing a call at 315-491-9998 for a free consultation.