Marketing Budget Calculator
Stop guessing. Start allocating with confidence.
1. Budget Allocation Tool
Enter your total monthly marketing budget and primary goal to see how to strategically split your spend across channels.
The total amount you have available to spend on marketing activities this month.
Choose your focus to determine how the money is split across the funnel.
Your Strategic Split
Enter your budget above and click Distribute Budget to see your allocation.
2. How Much Should I Spend on Marketing?
Enter your target annual revenue to see how much you should invest in marketing across three growth strategies. Use these benchmarks as a starting point before allocating to specific channels.
The total gross income you want to generate this year.
Recommended Monthly Marketing Investment
Enter your target revenue above to see your recommended marketing investment.
3. Performance & ROI Predictor
Estimate the return on your marketing spend based on your cost per click, conversion rate, and average sale price. Enter your actual CPC or use an industry benchmark as your starting point.
Professional and home service businesses typically pay $5 to $8 per click. Legal and financial services average $8 or higher.
% of visitors who become customers.
Projected Monthly Performance
Enter your spend, CPC, conversion rate, and sale price to see your projected ROI.
4. Hiring Full-Time vs. Fractional CMO
Compare the true cost of a full-time marketing hire against working with a Fractional CMO. The full-time cost includes a 1.3x multiplier to account for taxes, benefits, and overhead. That is the real number most businesses overlook.
Base salary for a full-time marketing hire.
Your monthly retainer for Fractional CMO services.
Annual Cost Comparison
Enter both figures above to see the real cost difference.
5. Industry-Specific CLV Planner
Enter your average sale price, purchase frequency, and how long clients typically stay to see exactly what each customer is worth and what you can afford to spend to acquire them.
This adjusts the target Acquisition Cost based on typical industry margins.
Select an industry and enter your values above.