Marketing Budget Calculator
Stop guessing. Start allocating with confidence.
1. Budget Allocation Tool
The total amount you have available to spend on marketing activities this month.
Choose your focus to determine how the money is split across the funnel.
Your Strategic Split:
2. How Much Should I Spend on Marketing?
Enter your target annual revenue to see how much you should invest in marketing across three growth strategies. Use these benchmarks as a starting point before allocating to specific channels.
The total gross income you want to generate this year.
3. Performance & ROI Predictor
Estimate the return on your marketing spend based on your conversion rate and average sale price. This model assumes an average cost per click of $2.00 to calculate traffic from your budget.
% of visitors who become customers.
Estimated Monthly Traffic:
Estimated Sales:
Estimated Revenue:
Marketing ROI:
Based on an assumed average CPC of $2.00. Actual results vary by industry, ad platform, and targeting.
4. Hiring Full-Time vs. Fractional CMO
Compare the true cost of a full-time marketing hire against working with a Fractional CMO. The full-time cost includes a 1.3x multiplier to account for taxes, benefits, and overhead. That is the real number most businesses overlook.
Base salary for a full-time marketing hire.
Your monthly retainer for Fractional CMO services.
Full-Time Annual Cost (with overhead):
Fractional CMO Annual Cost:
5. Industry-Specific CLV Planner
Enter your average sale price, purchase frequency, and how long clients typically stay to see exactly what each customer is worth and what you can afford to spend to acquire them.
This adjusts the target Acquisition Cost based on typical industry margins.
Select an industry and enter your values above.